Excerpt from the article:
PLAYA DEL CARMEN -– "This is just like Fifth Avenue in New York," says front-desk clerk and transplanted Parisian Mathias Rodriguez, motioning to the charming main drag in this beachfront city. "You can get everything you want here."
Well, not quite. There's not a Saks store in sight, and Versace hasn't ventured here – yet.
But it may be only a matter of time, given the speed at which Playa del Carmen has been transformed from a quaint Mexican fishing village into a cosmopolitan Caribbean getaway with almost too many eclectic bars, restaurants and upscale shops to count.
Many of them are scattered along 5th Ave., the brick-paved walkway that runs right through the heart of Playa and is just a 500-metre stroll from the best reason for coming here – the miles-long stretch of Caribbean beach. Sharing the street is an interesting mix of pricey jewellery, clothing and artisan shops, as well as the usual silver and souvenir stops.
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